Trademark Registration
Why Agmon?
- Deep understanding of the economic and marketing value of brands.
- Comprehensive support - From planning a registration strategy to enforcing rights in practice.
- Protection strategies tailored to the market, target audience and business objectives.
- Expertise in balancing legal and regulatory precision with business-oriented marketing thinking.
About the department
A trademark is central to building a company’s business identity, reputation and market differentiation. We assist clients in protecting brands, trade names and logos in Israel and worldwide, based on a deep understanding of the marketing, commercial and strategic value embodied in each brand.
Our services include preliminary advice and trademark selection, guidance through registration proceedings in Israel and international registration under the Madrid Protocol, handling objections and examiner refusals, and managing opposition and cancellation proceedings. We also handle enforcement and defense proceedings involving trademark infringement, passing off, dilution of goodwill and related rights.
The team assists companies, Israeli and international brands, entrepreneurs and commercial entities from a broad range of industries, seeking to safeguard their brand assets and establish effective barriers to entry.
Brand protection is not merely a technical exercise, it is a business measure that directly affects a company’s pricing power and growth. Our work combines extensive legal knowledge with an understanding of the marketing and consumer considerations relevant to each client’s field of activity.
Our trademark practice is built on a proven track record in guiding global registration processes, resolving strategic disputes and protecting some of the best-known brands in Israel.
A trademark is central to building a company’s business identity, reputation and market differentiation. We assist clients in protecting brands, trade names and logos in Israel and worldwide, based on a deep understanding of the marketing, commercial and strategic value embodied in each brand.
Our services include preliminary advice and trademark selection, guidance through registration proceedings in Israel and international registration under the Madrid Protocol, handling objections and examiner refusals, and managing opposition and cancellation proceedings. We also handle enforcement and defense proceedings involving trademark infringement, passing off, dilution of goodwill and related rights.
The team assists companies, Israeli and international brands, entrepreneurs and commercial entities from a broad range of industries, seeking to safeguard their brand assets and establish effective barriers to entry.
Brand protection is not merely a technical exercise, it is a business measure that directly affects a company’s pricing power and growth. Our work combines extensive legal knowledge with an understanding of the marketing and consumer considerations relevant to each client’s field of activity.
Our trademark practice is built on a proven track record in guiding global registration processes, resolving strategic disputes and protecting some of the best-known brands in Israel.
